How to Improve Brand Awareness in 10 Steps With Flashbay
Author: Sarah Roberts
Creating brand awareness is crucial for encouraging sustainable, organic growth of your business. At Flashbay, we know a thing or two about how to improve brand awareness to get your business out there in the public psyche.
Whether you're looking to increase sales, generate leads, or gain trust and authority in your industry, our tips for improving brand awareness, from utilising influencer marketing to campaign imagery and using quality products, can help you achieve these goals.
1) Be Consistent with Brand Image 2) Make Sure You Stand for Something 3) Give Back to Communities for Good Brand Awareness 4) Employ a Broad Brand Awareness Strategy 5) Don't Underestimate Influencer Marketing 6) Be Smart with Your Advertising Strategies 7) Become a Sponsor for Sports Teams or Events 8) Use Unique Imagery in Campaigns 9) Use Social Media for Brand Recognition 10) Offer Quality Products to Generate Brand Loyalty
10 Steps for Increasing Brand Awareness
There are some simple things you can implement in your branding strategy that will organically and sustainably increase your brand awareness among potential customers, clients and leads.
1) Be Consistent With Brand Image
Consistency in your brand image is crucial for creating and maintaining brand awareness.
When branding elements — such as your logo, colours, typography, tone of voice, and messaging — are consistently applied across all platforms and communications, they help your business become more recognisable to your audience.
A unified brand image builds trust and reinforces familiarity, making it easier for potential customers to remember your business.
This consistency not only distinguishes you from competitors but also ensures that your values and identity are clearly conveyed, forming a lasting connection with your target audience.
With our professional printing methods, you can have your logo, slogan, and more printed onto a range of promotional materials with your preferred typology and even your exact colour scheme with our Pantone® Colour Match service.
2) Make Sure You Stand for Something
Supporting a good cause isn’t just about doing the right thing — it’s also a great way to connect with your audience and boost your brand. People love to see companies that stand for something meaningful.
Take environmentalism, for example. Showing you care about the planet by reducing plastic, supporting renewable energy, or planting trees with every purchase can really make an impact.
In fact, 92% of consumers trust brands that are socially responsible!
Or consider standing up against modern slavery. By committing to ethical sourcing and fair labour practices, you’re not just building trust — you’re showing that human rights matter to your business.
Aligning with causes like these creates a story that resonates with like-minded customers and positions your brand as one that’s socially responsible and future-focused.
Having your logo and slogan printed on quality, sustainable, eco-friendly products aligns your brand with a good cause, attracting customers and clients who also support the same cause.
3) Give Back to Communities for Good Brand Awareness
Giving back to your local community is a powerful way to increase brand awareness while fostering goodwill.
By supporting local initiatives, such as fundraisers, events, or community projects, your brand becomes associated with positive, impactful actions that resonate with customers.
Offering products or branded items as prizes for local fundraisers is an excellent method to achieve this.
Some of our favourite branded raffle prizes include:
Classic sweatshirts
A cool bucket hat
Fidget toys
Eco-friendly tote bags
Bee Mini Drone
Not only does this demonstrate your company’s commitment to the community, but it also puts your brand directly into the hands of potential customers.
These initiatives help build trust and showcase your efforts as a socially conscious business, creating lasting impressions and encouraging local loyalty.
4) Employ a Broad Brand Awareness Strategy
A broad brand awareness strategy is all about making sure your company’s name, products, and services are recognisable to as many people as possible.
Basically, it’s about creating a strong, memorable presence across different channels so your business stands out in a competitive market.
To get started, think about your target audience and what they like. Then, use a mix of marketing methods — like social media, email campaigns, traditional ads, and influencer partnerships — to connect with different segments of your audience.
The key here is consistency. Keep your messaging, visuals, and tone aligned to build trust and make your brand more familiar. And don’t forget to track your progress! Using analytics tools can help you see what’s working and tweak the strategy as you go.
With this approach, you’ll boost your visibility and create lasting recognition for your brand.
5) Don't Underestimate Influencer Marketing
Influencer marketing can be a powerful tool for amplifying your service-based business, particularly when paired with branded promotional products.
Influencers have established trust with their audiences, and their endorsements can lend credibility to your offerings.
By providing them with branded items, such as customised merchandise or tools that align with your service, you give influencers something tangible to showcase.
This not only increases exposure to your brand but also creates a lasting impression with potential customers.
For example, a fitness coach could partner with influencers to promote branded water bottles or gym equipment, demonstrating the value of their services while reinforcing brand identity.
Through authentic collaborations, influencer marketing can significantly expand your reach and drive engagement with your target market.
6) Be Smart With Your Advertising Strategies
To maximise the effectiveness of your advertising efforts, it is essential to focus on where your audience is most likely to encounter and engage with your adverts.
Understanding your target demographic's habits, preferences, and preferred platforms ensures that your marketing messages reach the right people at the right time.
For example, if your audience spends significant time on social media, investing in tailored social media campaigns can yield better results than traditional advertising methods.
Being strategic not only increases the likelihood of engagement but also helps optimise your budget, ensuring you achieve maximum return on investment by targeting channels that resonate most with your customers.
7) Become a Sponsor for Sports Teams or Events
Sponsoring a sports team or a trade show event is a great way to get your brand noticed and connect with a bigger audience.
Your logo gets prime placement on team uniforms, banners, and event materials, making sure it is seen by attendees and even those tuning in through media coverage.
Sponsorship also builds a positive connection between your brand and the energy of the event or team spirit.
You can also boost your branding with customisable merch — think jerseys, hats, or drinkware. These don’t just spread the word about your business; they can also bring in extra revenue.
With the right partnership, sponsorship can take your brand’s visibility to the next level and help you reach new customers.
8) Use Unique Imagery in Campaigns
Using unique visuals in your marketing is a great way to boost brand awareness. When your brand stands out with distinct imagery, it sticks in people’s minds, even in a crowded market.
Staying consistent with your visuals helps customers instantly recognise your business, no matter where they see it.
Originality and creativity go a long way in building an emotional connection with your audience.
Whether it’s your logo, social media posts, ad campaigns, or product packaging, a cohesive and eye-catching style builds trust, familiarity, and, ultimately, brand loyalty.
Our colour match service and professional branding methods help keep your promotional items cohesive with the rest of your marketing campaign, giving potential customers consistency and reinforcing your brand identity.
9) Use Social Media for Brand Recognition
Social media is an amazing way to boost your brand awareness and reach more people. By sharing fun, engaging, consistent content and chatting with your followers, you can stay front of mind.
Want to take it up a notch? Try hosting competitions or giveaways. It’s a win-win that builds your brand and draws in even more interest!
Offering cool branded prizes not only gets people excited to join but also spreads the word when winners show off your products.
10) Offer Quality Products to Generate Brand Loyalty
When you choose high-quality promotional products, you’re sending a clear message: your brand values excellence and pays attention to the little details.
People are more likely to use well-made items regularly, which means your brand stays visible and top-of-mind.
Offering something that’s well-crafted shows you care about your customers’ experience, building trust and reliability.
At Flashbay, we pride ourselves on only offering the highest quality products to showcase your branding. All our products come with a warranty of at least a year as standard to give you extra peace of mind.
Why Does Brand Awareness Matter?
Brand awareness is key to helping your business stand out in a crowded market. When people recognise your brand, they’re more likely to trust you and choose your products or services over the competition.
Familiarity goes a long way — it not only keeps customers coming back but also encourages them to spread the word to others. Plus, a strong brand builds credibility, making your business a go-to choice over time.
Brand awareness is ultimately necessary to create loyalty and set the stage for long-term growth.
How Flashbay Can Boost Your Brand Awareness
When you order branded products from Flashbay, we make the process effortless from start to finish.
You'll be assigned a dedicated Account Manager who will guide you every step of the way, ensuring a smooth and personalised experience.
Our high-quality products are designed to showcase your branding perfectly. We offer a wide range of customisation options, from high-resolution photo printing to laser engraving and embroidery, to suit your logo and style preferences.
We also pride ourselves on fast turnaround times, so you can have your promotional products in hand exactly when you need them.
Let us take care of the details so you can focus on growing your brand. Get a quick quote for your promotional products today!
FAQs
How Do You Get a Brand Noticed?
A brand gets noticed by creating eye-catching promotional materials, maintaining consistent messaging, leveraging social media platforms, and engaging with the target audience through personalised experiences and unique branding efforts that leave a lasting impression.
How Do You Expand Brand Visibility?
Expanding brand visibility involves using targeted advertising, collaborating with influencers, attending industry events, and distributing impactful promotional products that resonate with your audience and reinforce your brand identity across multiple touch points.
Are Brand Awareness Campaigns Expensive?
Brand awareness campaigns can vary in cost, depending on the strategies used. Affordable options include social media marketing and promotional products, while larger budgets allow for advanced advertising techniques and collaborations, making campaigns scalable to suit different financial plans.
Is Content Marketing Effective for Brand Recognition?
Yes, content marketing is highly effective for brand recognition. It provides valuable, relevant content to your audience, builds trust, and establishes authority in your industry, ultimately increasing engagement and creating lasting connections with your target market.
Author: Sarah Roberts
